Amazon Prime Day 2021– live: Latest UK deals and offers on Shark vacuums, Oral B, Apple, Ninja and more
Amazon Prime Day 2021 – one of the biggest online shopping events – is finally upon us, with impressive savings to be had across tech, home appliances, fashion, alcohol, kids’ toys and more.
One of the best times of the year to bag yourself a bargain, for two days only you can find more than 2 million deals across the site on big-ticket items from brands including Dyson, Shark, Samsung and Apple – as well as on Amazon’s own products.
While typically the shopping bonanza is held in July, it was pushed back to October last year due to the coronavirus pandemic. This year, Prime Day will run from Monday 21 June to Tuesday 22 June – and we’ll be here throughout to bring you the very best deals and savings to snap up.
Whether you’ve had your eye on a Nintendo Switch console, Apple AirPods or an Emma mattress, now’s the time to fill up your online basket for a fraction of the cost.
To save you scrolling and to keep you across the sale, make sure to follow our live coverage here where you can find stellar deals, unrivalled savings and expert advice. So get your wish lists ready and happy shopping!
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Our IndyBest team hand-picks every deal we feature. We may earn some commission from the links in this article, but our selections have been made independently and without bias. This revenue helps to fund journalism across The Independent.
Need a new ereader? Amazon Kindle is under £100 right now
Amazon Kindle paperwhite: Was £129.99, now £89.99, Amazon.co.uk
Calling all bookworms: you can save more than 30 per cent on Amazon’s Kindle paperwhite this Prime Day. A market leader in ereaders, Amazon’s paperwhite design scored the top spot in our round-up of the best ereaders, with our reviewer praising the “high-resolution screen which is extremely easy to read” as well as the “elegant” design.
“We like the option for free 4G which is especially handy if you want to buy a new title when you’re away from wifi, such as on the beach,” they added. The best thing of all is Amazon has slashed the price of the device, making it under £100.
Eva Waite-Taylor21 June 2021 22:15
Best laptop deals in Amazon’s Prime Day shopping bonanza
A decent laptop is an essential piece of kit, something we’ve all learnt over the past year (some of us, even the hard way). But, high-end devices don’t come cheap. Thankfully, Amazon has saved the day by slashing the price of leading brands this Prime Day, case in point this deal:
Microsoft Surface laptop go 12.4in: Was £699, now £579, Amazon.co.uk
The Surface laptop go is essentially the MacBook air of the Surface laptop range, and right now you can pick one up with a £120 discount. Thin, light and with an elegant, all-aluminium design, the Surface laptop go runs on Windows 10 and packs impressive specifications for the price: 8GB of memory, a 10th generation Core i5 processor and 128GB of SSD storage.
For more seriously impressing laptop deals, read our guide here:
Eva Waite-Taylor21 June 2021 22:00
Billie Eilish’s Prime Day show
Amazon Prime Day isn’t just about great deals on tech, TVs, home appliances, toys, gaming consoles, laptops, clothing and alcohol. This year, the retailer has really upped the ante by teaming up with three singers, Billie Eilish, H.E.R and Kid Cudi for the Prime Day show – a three-part series into the lives of the musicians.
Billie Eilish’s episode explores a Parisian neighbourhood through a series of cinematic experiences and features music from her upcoming album Happier Than Ever. You can watch all three episodes here.
And if you are after great discounts, take a read our of guide to the best Prime Day deals:
Eva Waite-Taylor21 June 2021 21:50
Save 60% on this Hugo sweatshirt now
Calling all fashionistas!
Even though it’s technically summer, given the wet and windy weather outside, you could have fooled us. But hey, this is Britain, and even when the sun does shine of an evening there’s still a chill in the air. This sweatshirt from Hugo Boss (was £79, now £30.40, Amazon.co.uk) is the best way to keep warm and still look stylish whatever the weather!
To stay in the know of all the latest Prime Day deals, read our guide to the best offers on fashion and accessories here:
Eva Waite-Taylor21 June 2021 21:35
Oppo find x2 neo almost half price in Prime Day
If you’re looking for a new smartphone, it’s time to call of the search because there’s currently 47 per cent off the Oppo find x2 neo (was £549, now £289.99, Amazon.co.uk). The brand featured in our guide to the best phones, with our writer noting that “Oppo’s phones are innovative and attractive” when reviewing the Oppo find X2 pro (was £999, now £599, Amazon.co.uk).
The Oppo find x2 neo (was £549, now £289.99, Amazon.co.uk) boasts a lightweight and streamlined design and a 6.5in display. With an Android operating system, you can trust it’ll be a reliable device and a worthy investment, especially with the current deal.
Eva Waite-Taylor21 June 2021 21:20
Amazon Prime Day gaming deals
How has your Prime Day deal-hunting been? We hope it’s been as successful as @Sphinxy_Cat who seemed pretty chuffed with her sale purchase:
If you too want to save money on a gaming chair, we’ve found just the deal for you! There’s currently nearly 40 per cent off this Trust gaming GXT 707 resto gaming chair (was £199.99, now £124.99, Amazon.co.uk).
It has two removable and adjustable cushions to provide lumbar and neck support so your muscles don’t get sore, along with a 360-degree rotating seat and a tiltable backrest. You can also adjust the height of the armrests to your liking, enabling you to find the right gaming posture. Seriously a no-brainer if you enjoy extensive play.
Read more about this whopping deal here:
Eva Waite-Taylor21 June 2021 21:10
There’s huge savings on CeraVe beauty products right now
Thanks to its affordable range of hardworking products for our face and body, CeraVe has earned itself a cult following. With a legion of fans on TikTok, just about everyone’s raved about its effectiveness at treating everything from dehydration to acne. And thankfully, Amazon has only gone and slashed the price of its entire collection.
CeraVe hydrating cleanser, 236ml: Was £7.11, now £4.98, Amazon.co.uk
This took the top spot in our guide to the best CeraVe skincare products, thanks to being a “surefire way to keep skin feeling soft and clean”. Thanks to being calming and soothing, it “won’t exacerbate any irritation”. It’s “basic, but brilliant” and the ideal first step in any skincare routine. Add to your basket ASAP.
Eva Waite-Taylor21 June 2021 21:00
SodaStream has just been discounted by 50% for Amazon Prime Day
If you’re partial to a fizzy drink but are concerned about your plastic waste, allow us to introduce you to Eighties favourite, SodaStream (was £99.99, now £49.99, Amazon.co.uk).
The go-to fizzy water making machine means you can create your own flavoured sparkling water at home and you can fill, refill and reuse bottles multiple times over, meaning you save money and avoid single-use plastic bottles. What’s more, it’s currently 50 per cent off in the Prime Day sale. Race you to the checkout.
Eva Waite-Taylor21 June 2021 20:50
The Philips IPL Prime Day deal you need to see
Philips lumea prestige IPL hair removal device: Was £450, now £299.99, Amazon.co.uk
Looking to avoid the laborious task of regularly shaving or waxing? Enter the Philips lumea. It’s one of our favourites here at IndyBest, featuring in our review of the best IPL hair removal device. With two treatment modes, it’s ideal for quickly treating larger areas such as legs, plus, it comes with a discrete on-the-go trimmer, which “makes it quick and easy to remove even the finest facial hairs”. As these devices are investments, it’s worth taking advantage of the whopping 33 per cent saving today.
Still undecided? Read our feature on the leading IPL device:
Eva Waite-Taylor21 June 2021 20:40
Ninja air fryer deal to take advantage of on Prime Day
This is a public service announcement, we’ve just spotted that this Ninja air fryer (was £149.99, now £119, Amazon.co.uk) is currently 20 per cent off. You can trust it’s a worthy investment since it took the top spot in our guide to the best air fryers, with our writer noting that you simply can’t go wrong with it.
But the praise doesn’t stop there, in our standalone review of the model, our writer noted that they “thought this was a really clever piece of kit which helped make mealtimes that little bit healthier”
Save while you shop for home appliances, with our guide to the best Amazon Prime Day deals:
Eva Waite-Taylor21 June 2021 20:30
IndyBest product reviews are unbiased, independent advice you can trust. On some occasions, we earn revenue if you click the links and buy the products, but we never allow this to bias our coverage. The reviews are compiled through a mix of expert opinion and real-world testing.